The operating system for content marketing.

Robert connects your team's research, drafts, social posts, and feedback in one workspace purpose-built for content marketing, so every piece ships sharper than the last.

1/5
Sam Bennett
@sambennett · 2h

1/ we tracked 200 pieces of content across 14 clients last year. the single biggest predictor of which ones actually made money wasn't quality, distribution, or topic. it was how boring the idea sounded in the brainstorm.

Reel

my 3-step night routine (under $40)

412k plays

Out of Office

Ep 31 · The retainer trap · 38 min

9:14 / 38:02
The Morning Ritual

Why I stopped buying retinol

I bought it because every TikTok told me to. Three months without it and my face actually looks like skin again. My routine went from twelve things to four. My sunscreen doesn't sting anymore. I paid a derm $400 to look at me and she literally just said "yeah, stop." Here's what I replaced it with, what I wish I hadn't bought, and the TikToks I need to unsee.

Maya Chen · 6 min
1/4

@mayamornings

4 products i actually use every night

12:42

How I meal prep a full week in 90 minutes

1.4M views · 2 weeks ago

1/5
Sam Bennett
@sambennett · 2h

1/ we tracked 200 pieces of content across 14 clients last year. the single biggest predictor of which ones actually made money wasn't quality, distribution, or topic. it was how boring the idea sounded in the brainstorm.

Reel

my 3-step night routine (under $40)

412k plays

Out of Office

Ep 31 · The retainer trap · 38 min

9:14 / 38:02
The Morning Ritual

Why I stopped buying retinol

I bought it because every TikTok told me to. Three months without it and my face actually looks like skin again. My routine went from twelve things to four. My sunscreen doesn't sting anymore. I paid a derm $400 to look at me and she literally just said "yeah, stop." Here's what I replaced it with, what I wish I hadn't bought, and the TikToks I need to unsee.

Maya Chen · 6 min
1/4

@mayamornings

4 products i actually use every night

12:42

How I meal prep a full week in 90 minutes

1.4M views · 2 weeks ago

How it works

The content loop, in one place.

One place for the whole team
Agency launch
hook-outline.doc v3
raw-interview.mp4 2:14
thumbnail-v2.png 1600×900
transcript.md 812 words
Maya 2m

ship this wed?

1

Create in one place

Robert gives your team one workspace for every piece. Drafts, files, and comments stay together, so nothing gets lost.

Patterns that land
Hook Seen 47x

"I was wrong about [X]"

Format

Jump-cut monologue · 47s

Angle

Pattern interrupt at :03

2

Extract what's working

Robert pulls the hooks, formats, and angles working in your own content, plus what's landing across your feed. Start with proof.

Every piece builds on the last
Week 1
Week 4
Week 8
Week 12
Now
3

Compound every loop

Robert remembers your files, past drafts, and the feedback you've accepted. Your next piece starts smarter.

What's inside

Purpose-built for content marketing.

Content Pipeline

Know where every piece is and who owns it.

Research

See what's performing on YouTube, podcasts, and articles before you create.

Reel
Jess Rivera

The hook formula that gets 10x views isn't what you think

Thread

Swipe File

Save inspiration from anywhere. Rate, tag, and reference later.

Creative Partner

Chat that already knows your files, past drafts, and team feedback.

File Library

Video, audio, images, PDFs. Transcription and streaming built in.

Boxing Promo v3.mp4
Love this
Cut tighter
Title card?
Maya Chen0:234h ago

Love the opening energy — keep this exact pacing.

Jordan Carter1:473h ago

Cut tighter here. Pacing drags through the ring walk.

Alex Rivera1h ago

Trimmed 12 frames. Check v4.

Sam Okafor2:142h ago

Could we drop a brand title card here? Feels like the moment.

Jess Park45m ago

On it — locking the text treatment for v5.

Alex Rivera30m agoApproved

Final cut locks for Friday's drop. Great work, team.

Review & Approve

Timestamped feedback, inline comments, one-click approvals.

How to Build a Content Engine
Most teams treat content as a one-off.
But the best teams treat it as a system.
/

Editor

Real-time collaboration with slash commands. Social post blocks with live previews for every platform.

⌘K
New Document⌘ D
New Chat⌘ C
Search Files⌘ F
Research Video⌘ R
Invite Teammate⌘ I
New Folder⌘ N

Command Bar

⌘K for anything. Navigate, create, and search without touching the mouse.

The key to building a content engine
is consistency over creativity.
Most teams overthink the strategy and
underthink the systems.
Jordan Carter
Maya Chen
Sam Bennett

Team Workspace

Real-time cursors, inline comments, and shared context for your whole team.

Research Engine

Know what's working before you create.

Robert's research engine analyzes what's performing across YouTube, podcasts, newsletters, and social. See the hooks, formats, and angles landing right now.

Reels

5 pieces I wear on repeat. Been styling these since… more

482K views

Top Patterns

Across 4 platforms, updated daily

Updated 2h ago

Hook Template

Pattern Interrupt

"Stop buying [items] until you own these [N]"

Script Structure

Open Loop

Claim → Reveal → Breakdown → Styling tip

Format

Single-Take

Walking shot, shoppable tags, 60–75s

Caption Template

Long-Form

"[N] [items] I [action] on repeat. [Backstory]. Comment '[KEY]' for the links"

Project Management

Plan, track, ship.

Every piece gets an owner and a deadline. Status, priority, assignees, labels. Calendar view for editorial planning.

  • Table, list, and calendar views
  • Priority levels and due dates
  • Assignees and labels for every piece
  • Full pipeline visibility from pitch to final cut
Review & Approval

Comment on anything. Right where it lives.

Pin feedback to the exact frame, line, or paragraph. Video, audio, images, documents.

  • Timestamped comments on video and audio
  • Inline annotations on documents and images
  • Threaded replies with @mentions
  • One-click approvals on any file
Golden Hour Edit.mp4
Love this hook!
Jess Rivera 0:04 – 0:08 3h ago

Love this hook. Ship it as the cold open.

Maya Chen 2h ago

Agreed, @Jess moved it to the opener.

Sam Novak 1:22 5h ago

Can we tighten this? See #Brand Guidelines for pacing rules.

Jordan Carter 1d ago Resolved

Color grade looks great. Approved.
Slack Integration

Message Robert directly in Slack.

@mention Robert in any channel, thread, or DM. Same files, drafts, and context as the desktop app, so your team can ship without leaving Slack.

content-ideas
Jordan Carter10:42 AM

@Robert what hook worked best for IG-247? Thinking about re-using the structure for this week's batch.

RobertAPP10:42 AM

IG-247 opened with "I tried [method] for 30 days. Here's what happened" and held 3.2× your channel's average retention through the first 2 seconds.

Similar structures performing this week:

1. "Stop doing [exercise]. Do this instead"

2. "POV: your trainer finally tells the truth about [topic]"

Works in
channelsthreadsDMsgroup messages
AI-Native

Your AI talks directly to Robert .

Claude and ChatGPT create drafts, search files, and manage your pipeline in Robert through MCP.

Claude
You

Create an outline for our blog post about Instagram hook formulas and add it to the Q2 content pipeline.

Using Robert
create_draft("Hook Formulas for Instagram Reels")
add_to_pipeline("Q2 Content", stage: "Drafts")

Done. I created the outline and added it to your Q2 Content pipeline under Drafts.

Also available
search_filesanalyze_contentmanage_pipeline
Use Cases

For teams that take content seriously.

Content Teams

Every piece tracked. Every deadline visible. Every revision remembered.

Creators

Every hook saved. Every script tracked. Every upload on schedule.

Agencies

Every client gets structure. Every deliverable gets tracked.

Hire Robert for $0.80 a day.

Every plan includes unlimited members. Cancel anytime.

Free

For getting started

$0
Get started
  • 1 team
  • Unlimited members
  • 100 GB storage
  • 50 chat credits/mo
  • 100/week MCP tool calls

Pro

For serious creators

$24/ mo

Billed annually at $288

Start free trial
  • 3 teams
  • Unlimited members
  • 1 TB storage
  • 5,000 chat credits/mo
  • 1M/week MCP tool calls
  • Search & indexing
  • Priority support

Scale

For teams & agencies

$240/ mo

Billed annually at $2,880

Start free trial
  • Unlimited teams
  • Unlimited members
  • 5 TB storage
  • 25,000 chat credits/mo
  • Unlimited MCP tool calls
  • Search & indexing
  • SSO included
  • Dedicated support

Running a content team? We'll set everything up for you. Let's talk

Your content system starts here.

Invite-only while we roll out. Leave your details and we'll be in touch.